About Soul Glow Artistry

Kia ora lovely!

I'm Jamie, a professional makeup artist (cert. 2009) specializing in cruelty-free products and services - welcome to Soul Glow Artistry!


I'm all about creating connections, sharing knowledge, and helping you celebrate yourself long after our moments together. 

Soul Glow Artistry was created in April 2018 when I made the decision to move to exclusively cruelty-free products for the makeup services I had been providing since 2009. I had always been personally aligned with cruelty-free brands but noticed that although there were so many incredible products available, there was a shortage of professional artists who offered exclusively cruelty-free and vegan makeup services.
Over time I became an official stockist for a few intentionally selected cosmetic brands as my clients would often ask for recommendations or want to purchase products during their appointments. In October 2021 I added hair care to the lineup after exclusively using Lusid products for my own hair (and my familys) since 2019, and this little digital store space was born!  
Full disclosure - updating my site and socials is really not my area of expertise haha, I'd much rather be creating magic with my clients or sharing my knowledge directly so if there's anything you'd like to ask about, please feel free to reach out here or through socials!! I genuinely love sharing anything and everything I've learned on my journey to help discover the shortcuts in your own - my goal is to make it as easy as possible for you to embody your favorite self, however that looks and feels for you!
Anything I carry within the Soul Glow store has been carefully selected after buying and trying for myself, I don't - and won't - stock anything that doesn't meet my own (very fussy) criteria for performance, ethics, *and* value. If you're curious about why I use a particular product or have a recommendation for something I should try, let me know! Or if you try something and aren't convinced it's top tier then I'd really love to know your thoughts so I can give you some extra tips and tricks! 
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