Hey lovely!
Welcome to Soul Glow Artistry.
![](http://soulglowartistry.co.nz/cdn/shop/files/44262565_10155911291864537_6015646402980347904_o.jpg?v=1684407601&width=1500)
How Did We Come To Be?
Soul Glow Artistry was created in April 2018 when I made the decision to move to exclusively cruelty-free products for the makeup services I had been providing since 2009.
I had always been personally aligned with cruelty-free brands but noticed that although there were so many incredible products available, there was a shortage of professional artists who offered exclusively cruelty-free and vegan makeup services.
Over time I became an official stockist for a few intentionally selected cosmetic brands as my clients would often ask for recommendations and want to purchase products during their appointments.
![](http://soulglowartistry.co.nz/cdn/shop/files/139404610_10159249499206340_1881314027395976466_n_a4b233b1-556c-44b9-8634-8233bb494064.jpg?v=1684407591&width=1500)
What I Love
I love making my clients feel confident, radiant and glow from within.
I genuinely love sharing anything and everything I've learned on my journey to help discover the shortcuts within your own - my goal is to make it as easy as possible for you to embody your favorite self, however that looks and feels for you!
![](http://soulglowartistry.co.nz/cdn/shop/files/LusidOrange_1.jpg?v=1684400553&width=1500)
Why Our Store?
Anything I carry within the Soul Glow store has been carefully selected after buying and trying for myself, I don't - and won't - stock anything that doesn't meet my own (very fussy) criteria for performance, ethics, *and* value.
If you're curious about why I use a particular product or have a recommendation for something I should try, let me know! Or if you try something and aren't convinced it's top tier then I'd really love to know your thoughts so I can give you some extra tips and tricks, or find you a more suitable replacement!